The LTH Matrons of the Arts is a membership community dedicated to teaching women how to find meaning in art by becoming supporters, collectors, advocates, and investors in the work of women artists. (You’ve heard of patronage— this is matronage.)
Through community and education members are taught how the art market works— from how to negotiate prices, identify authenticity, to how to insure an art collection for future generations— coming together for events, online and in person.
Open to the Public: May Matrons Mixer
Open to all, our Matrons Mixers are a casual gathering of art lovers interested in learning more about what it means to become an official Matron of the Arts.
Join us at CHART Gallery for Whitney Oldenburg’s second solo exhibition with the gallery: hardening the braces. This exhibition features new sculptures and drawings that consider how material accumulation reflects psychological, economic, and environmental conditions.
|RSVP required for Entry
|RSVP to cornelia@lessthanhalf.org
Tagged: In-Person, Matrons Mixer
Office Hours With Hall W. Rockefeller
Intimate virtual gathering where you can speak directly with Less Than Half’s Founder, Hall W. Rockefeller, to ask all of your burning questions about the art world.
*Open to Emerging-level and above
Art Professional Webinar
Making the Most of May: Navigating New York art fairs, auctions, and events during Frieze week
The New York art market thaws when May comes around— yes, there’s Frieze art fair held at Hudson Yards (May 13-17th), but the month brings with it tens of satellite fairs that are ideal for the new collector, not to mention the open-to-the-public viewings for the spring auctions at Christie’s and Sotheby’s. Katie Alice Fitgerald joins us for our April art professional webinar, to explain how she makes the most of the art calendar’s craziest month.
Speaker is Katie Alice Fitz Gerald, an art advisor and former director at Denny Gallery, where she ran the gallery's Hong Kong location.
|Open to Essentials and above
Cobalt Onboarding Call #2 Greenwich Mean Time
It’s officially here! We are onboarding our first-ever cohort. You will receive your link to join the call through your email. This timing is catered towards our Matrons abroad and will be at 6:30 PM BST or 1:30 EST.
|Essentials Only
Open to the Public: April Matrons Mixer
Open to all, our Matrons Mixers are a casual gathering of art lovers interested in learning more about what it means to become an official Matron of the Arts.
Join us at Trotter & Sholer for Leah Dixon’s Capitol Babylon: The Narrative Falsehood of the Static Monument, a long-term performance.
|RSVP required for Entry
|RSVP to cornelia@lessthanhalf.org
Tagged: In-Person, Matrons Mixer
Cobalt Cohort Onboarding Call
It’s officially here! We are onboarding our first-ever cohort. You will receive your link to join the call through your email.
|Essentials Only
On This Spot Screening and Panel Discussion
Collective Power: Women Artists Shaping Downtown New York. A Screening and Discussion, in partnership with On This Spot NYC. Panelists: Sophie Keir (Director, The Kate Millett Foundation), Nina Yankowitz (Heresies Contributor & Artist), Cara Perlman (Colab Artist), Nina Kuo (Godzilla Artist). Moderators: Loretta Howard (On This Spot) and Hall W. Rockefeller (Less Than Half).
Office Hours with Hall W. Rockefeller
Intimate virtual gathering where you can speak directly with Less Than Half’s Founder, Hall W. Rockefeller to ask all of your burning questions about the art world.
*Open to Emerging-level and above
Pricing Webinar
Walk through our pricing for our membership tiers with us.
|Open to all
|Email cornelia@lessthanhalf.org to request the link to this call.
Art Professional Webinar
The Art of Seeing: How Critics Interpret Artworks 101
with Xintian Tina Wang
For the next installment of our Art Professional Sessions, we’re joined in conversation by journalist and cultural critic Xintian Tina Wang to discuss the way art writers interpret the works they see. How do they know there is a story when on a studio visit or a gallery hop? How do they decide what to write about and what gender topics come to the fore?
We’ll explore these questions and more in our Art Professional Session, The Art of Seeing: How Critics Interpret Artworks.
Zoom link shared via email and in the LTH Event Schedule on Google Calendar.
As always, this session will be recorded and uploaded to Thinkific.
*Open to Essentials-level and above
The Outside Art Fair
The Outside Art Fair will return to NYC for its 34th edition at the Metropolitan Pavilion from Thursday, March 19th, through Sunday, March 22.
|On Thursday, March 19, Matrons Emerging level and above will be able to receive a complimentary pass for their VIP Preview Day.
|Email cornelia@lessthanhalf.org to claim your pass.
Partner Event: MoMa PS1 Closing Party for Ayoung Kim: Delivery Cancer Codex
MoMA PS1 has opened select membership events to our community, and we’re excited to share this invitation to the closing celebration of a widely acclaimed exhibition.
For one night only, join us to celebrate the closing of Ayoung Kim: Delivery Driver Codex with DJ sets, dancing, and after-hours gallery access. The evening features producer and queer nightlife icon Kim Anh, who played Warm Up 2024, and DJ and cultural organizer Love Higher.
|Emerging and above
|RSVP to felicia@lessthanhalf.org
Matronage Salon Series: International Women’s Day Makers Event
In celebration of International Women’s Day, Women of Culture, in partnership with Less Than Half, presents a Kintsugi-inspired workshop led by multidisciplinary artist Lara Alcantara. Through guided reflection, movement, and expressive art, participants will explore themes of release, resilience, and transformation. Bites by Shiloh foods | beverages by Simple Life Matcha | olive tasting by Polyoil | and a limited-edition screen-printed tote full of goodies
|Ticketed Event
Art Basel Qatar
Amidst the giants of the art world at Art Basel Qatar’s first instalment will be the Less Than Half Approved gallery —meaning they represent 50% or more women artists — Sargent’s Daughters, presenting the work of multimedia artist Aiza Ahmed.
Mexico City Art Week: Zona Maco Art Fair
Mexico’s leading contemporary art fair returns!
Matrons, as ever — do reach out for recommendations if attending.
Members Only: Art Professional Webinar
We’ll be joined in conversation by one of our very own Matrons of the Arts, Leah Triplett — writer, curator, and Director of Exhibitions and Contemporary Curatorial Initiatives at the Pennsylvania Academy of Fine Art. Leah brings years of experience in the art world to our Art Professional Webinar sessions, most recently organizing large-scale public art in Boston at Now + There. Her writing can be found in BrooklynRail, Impulse, Hyperallergic, and many others.
Leah will speak with us about Museum Acquisitions 101: How does a museum curator propose and defend a potential new acquisition to the acquisition board?
MEMBERS ONLY
Open to the Public: Matrons Mixer
Open to all, our Matrons Mixers are a casual gathering of art lovers interested in learning more about what it means to become an official Matron of the Arts.
Join us at Nunu Fine Art in celebration of Mia Westerlund Roosen’s first show with the gallery. Beverages provided by Aplós | functional gummies by Eaton Botanicals | and nail wellness by sundays.
| RSVP Required for Entry.
| RSVP to cornelia@lessthanhalf.org
Art Professional Webinar
Art as an Alternative Asset 101 with Cam Rogers (Angeles Investments)
For this final installment of the "Legacy" portion of Less Than Half's Art Professional Webinar series, join our very own Matron of the Arts Cam Rogers of Angeles Investments to discuss how to incorporate art into your larger financial strategy and investment portfolio. "Does art make your portfolio more stable during economic downturns?" "How does an appreciating artwork factor into your net worth?" "Can you borrow against a piece of art?"
Explore these questions and more over Zoom on Thursday, December 18th, from 2:30 to 3:30 PM EST. As always, this session will recorded and uploaded to Thinkific to revisit throughout the course of your collecting lifecycle.
Members Only
Open to the Public: Matrons Mixer
Never attended one of our mixers before?
Here's what makes it special:
A Matron's Mixer is a gathering for culturally curious women to connect, exchange ideas, and explore meaningful art. You'll mingle in galleries that showcase women artists and proudly represent 50% (or more!) women, fostering a space that celebrates creativity, dialogue, and community — in alignment with your values and your goals as a collector.
Open to all.
Members Only: Art Professional Webinar
Part 2 of our "Legacy" curriculum, which focuses on how to build longevity into your collection for the sake of your legacy and the legacy of the artists within it.
Join Caitlin Yates of Bullimore Partners to discuss the basics of collection management — from the archival must haves (invoices!) to the nice to haves (correspondence with the artist!) — to how to think thoroughly about who will steward your collection when you move on from it (either through donation, deacquisition, gifting, or estates).
More about Caitlin: Caitlin Yates is a cross-category fine and decorative art specialist with a deep understanding of the art market. She has worked for private galleries in the US and the UK and worked at Christie’s in London for a decade. As a Specialist and Head of Sale in the Private and Iconic Collections Department, she successfully oversaw and sold diverse multi-million-pound single-owner collections spanning antiquities to modern & contemporary art, fashion and guitars. Yates returned to the US when she was recruited to serve as Art Collection Manager for the Ann and Gordon Getty Collection before launching Bullimore Partners in 2024.
Yates holds an MLitt in Art History and Art World Practice from the University of Glasgow, Scotland, with additional art law coursework through The Institute of Art & Law.
Thought Leadership: How to Engage with Women Art Collectors and Values-based Collecting with AWAD
Over Zoom.
How can art dealers and advisors engage and support women and values-based collectors, particularly if they are new to the art world?
According to an Art Basel/UBS Survey of Global Collecting, wealthy women are a "growing force" in the art world, spending more on art than men in their median expenditure, and with more inclusive collecting tipped towards women and BIPOC artists. Younger collectors are also more likely to be passionate about supporting emerging artists from a diversity of backgrounds. How can art dealers and advisors engage and support such values-based collectors, particularly if they are new to the art world? Join the Association of Women Art Dealers when Sylvie Gormezano (Independent Curator) and Hall W. Rockefeller (Less than Half) join Susan Mumford, AWAD's Founder & CEO to discuss this topic.
Open to the public.