What Do You Actually Like?
A Visual Taste Worksheet
Forget everything you learnt in art history. This worksheet teaches you to see with your own eyes — not anyone else's — and develop your visual taste over a lifetime.
INSIDE YOU'LL LEARNForget Art History The art world is built on the idea that there's one definition of "good" taste. We'll show you why that's the first thing to discard — and why your instincts are far more reliable.
Train Your Eye Using two guided exercises, you'll begin articulating what you notice, what you love, and what makes something genuinely work versus just look expensive.
The Less Than Half Method An introduction to our framework for visual literacy — the foundation every confident collector builds from. Function. Beauty. Purpose. Your taste.
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"Everyone has taste and yours will evolve the more you see and learn."
— Hall W. Rockefeller, Founder of Less Than Half
15%
of museum collections in the US feature work by women artists.
3%
of items for sale at art auctions are created by women.
70%
of MFA graduates are women, yet they remain underrepresented in the art world.
At the same time, many women who love art are told—explicitly or implicitly—that collecting requires a “good eye,” insider access, or vast resources.
Less Than Half exists to help women trust their taste, build knowledge over time, and participate in collecting as a meaningful, joyful, and impactful practice.
