Imagine the art world without patriarchy.
Ok, now let’s build it.
Welcome to the membership organization supporting women to invest in art by women artists, creating system-level change in the art world.
NOUN
When women holistically support the work and careers of women artists, thinking beyond just the instant of commercial exchange, but also consider a woman artist's long term well being, both professionally and personally.
Despite centuries of contributions to art history and culture, women artists are systematically overshadowed, underrepresented, and overlooked.
Less Than Half is a membership for women who refuse to accept this status quo.
We equip culturally curious women with the knowledge, confidence, and connections to invest in women artists with purpose and personal meaning.
LEARNDemystify the art world
Learn the history and art of collecting through our online curriculum and on-demand resources led by founder Hall W. Rockefeller alongside art industry experts.
COLLECTBuy with Confidence
Start or grow your own collection of art by women artists with expert guidance, insider access, and confidence in every acquisition.
CONNECTFind your art people
Join a vibrant network of collectors, artists, and new art friends across the world.
EssentialsLearn, Connect, Buy
Start your collection of art by women artists with confidence. Join a global community of women collectors learning to invest with purpose and personal meaning.
EmergingCollect & Invest With Expert Insight
Take your collection of art by women artists to the next level with personal guidance on your next investments from Hall W. Rockefeller.
Matron’s CircleLead & Shape the Movement
An exclusive network for established collectors seeking premier access, impact, and connection.
“What’s the best thing about Less Than Half? Having a group of women where I can be like “is this normal?!” from stupid questions to thinking creatively about art as an asset class not only for enhancing your own wealth, but enhancing community wealth, however you define that.”
- K.D.
LTH Matron of the Arts
Emerging level
“I came back from my first Less Than Half Event feeling super inspired. I looked around my apartment and said, wow, there’s a lot of dudes in here. I consider myself a pretty like hardcore supporter of women in so many facets of my life, especially in my career. To look around and see what was around me and realize that wasn't necessarily who I was giving those dollars to, just really opened my eyes to it. It’s just been an awesome journey getting to learn from Hall and everyone involved. Being a matron makes you just look at things with that different lens.”
-J.F.
LTH Matron of the Arts
Emerging level
I’ve been introduced to accessible entry points and started building my collection with pieces under $5k. I didn’t know that was possible!”
- M.B.
LTH Matron of the Arts
Essentials Level
Our name is derived from this 1989 poster by the art world vigilantes, the Guerrilla Girls.
We are working towards a world where women artists — past, present, and future — are equally visible, valued, and collected as their male counterparts.
Hall W. Rockefeller is the founder of Less Than Half. She holds a BA from Yale and an MA from the Courtauld Institute, both in the history of art. Hall has spoken at the National Arts Club, Sotheby’s, and Yale (as a Traphagen speaker), among other places. She regularly brings her feminist perspective to essays and articles for Hyperallergic and has written for Harper’s Bazaar, Ursula, and others. She is a frequent guest on art podcasts and is at work on a book of essays reflecting on the art world through a feminist lens.
SUBSCRIBE TO OUR NEWSLETTER
Unlock a monthly update with city culture guides, must-see exhibitions, and artist insights from around the world!